Pelatihan Digital Branding Sebagai Media Promosi Perpustakaan Pada Taman Bacaan Masyarakat (TBM) Literasi Sosial

Abstract

Digital branding is the key to building meaningful relationships with your target audience online. You can also easily introduce your products to customers by utilizing the internet network. Meanwhile, marketing communication plays a very important role for companies because without communication, consumers and society as a whole will not know about the existence of products on the market. Marketing communications is careful and calculated in preparing company communications plans. Determining who is the target of communication will greatly determine the success of communication. By determining the right targets, the communication process will run effectively and efficiently. The aim of this activity is to increase understanding regarding digital branding and improve skills related to marketing communications. The result of this activity is that the implementation of community service runs smoothly according to the expectations of the community service implementation team. Participants feel that this community service activity is useful, because participants are aware of the importance of digital branding and marketing communications in developing the organization they manage. Participants' responses to the service activities carried out stated that the delivery of the material was good and participants understood the explanation given. This is demonstrated by the existence of an interactive atmosphere between participants and the service team as well as providing assistance so as to increase insight regarding digital branding and marketing communications both theoretically and practically regarding digital branding and marketing communications.