PRACTICE OF BUSINESS INTELLIGENCE BY SMEs IN BURKINA FASO

Abstract

The integration of information technologies in business management is essential in the context of the globalization of trade and competition. Small and medium-sized enterprises (SMEs) in Burkina Faso do not escape this constraint with a view to improving productivity. Through an exploratory approach, the objective is to provide a better understanding of the appropriation of Business Intelligence by SMEs in Burkina Faso. Thanks to a mixed, quantitative and qualitative method, sixty SMEs were surveyed and three resource people were interviewed from February to April 2021. The descriptive statistics and the analysis grid led to the results according to which the practice of BI by SMEs in Burkina Faso is at an elementary level, despite its relevance for the organizational performance of SMEs. It should be noted that several myths are to be defied and to be able to adapt BI to the needs and realities of SMEs in Burkina Faso for its popularization.  Keywords: Information System, Business Intelligence, Small and Medium Enterprises.