Proposal for experience vision

Abstract

Recently, it was known the problem-solving design approach has limitation to create new business or design. And service design is focused to create new business. Based on these background, we propose vision centered design approach named "Experience Vision". Purpose of this research is to propose design approach and method to create new service design or new product design based on vision centered design approach. Experience Vision is a comprehensive design method to envision innovative services, systems and products which reflect upon potential stakeholders' experiences and company mission and vision. Core of Experience Vision is vision centered design approach based on human centered design process with business perspective. For this purpose, we developed "Frame work for vision centered design method "and "Structured Scenario-Based Design Method (SSBDM)". "Frame work for vision centered design method" is based on SSBDM and user centered design approach which is focused user and business. This frame is including "Goal setting of project", intrinsic user value, policy of business value, value scenario, activity scenario, interaction scenario, scenario visualization, scenario evaluation, planning documentation, and specification. © 2013 Springer-Verlag.