Texts, Images, And Music in Billie Eilish's Bad Guy Music Video on youtube.com

Abstract

This research is intended to analyze texts, images, and music in Billie Eilish’s Bad Guy music video on youtube.com using a multimodal discourse analysis by Kress and Leeuwen. The objective of this research is to find out how the texts, images, and music modes are used and integrated meaning among them. This research used descriptive qualitative method. The researcher used a multimodal discourse analysis theory by Kress and Leeuwen (2006) to analyze the texts and the images, and the theory by Leeuwen (1999) to analyze the music. The source of data in this research taken from “Bad Guy” music video by Eilish’s YouTube account, and the secondary data taken from the notation sheet by musicnotes.com. The data were collected through downloading, copying, watching and screenshotting, and identifying the data based on the theory. While the techniques analyzed the data were presenting, describing, interpreting, making data display, and concluding. The researchers found that the selection and use of these modes are not only to create a work that is aesthetic and attractive to the audience but also to convey the message and ideology of the producer and composer through visuals.