Adoption Level of Environmentally Friendly Paddy Cultivated Innovation in Pringsewu District, Lampung Province, Indonesia

Abstract

The condition of agricultural land if not managed properly will cause land to become more critical, for that the efforts from various parties to continuously look for the most appropriate strategy in anticipating this condition are needed. An environmentally friendly agriculture program, if implemented optimally, will increase land productivity and maintain environmental sustainability. The introduction of environmentally friendly rice cultivation innovations to the farming community has been done for years, however, it has not yet yielded significant results. That means, the process of adoption and diffusion (dissemination) of the innovations that were introduced took place slowly, even some farmers stopped adopting them. These constraints need to be known including the factors causing it. Therefore, this research aims to: (1) Analyzing the level of adoption of environmentally friendly agriculture by farmers, and (2) Analyzing the factors that influence the adoption of environmentally friendly agriculture systems. Samples were taken are 52 people from 525 population of farmers who had participated in the field school program from 2013 to 2017 in Gading Rejo subdistrict, Pringsewu Regency. The data that has been collected is then analyzed descriptively and a statistical regression test. Farmers in Gading Rejo Subdistrict, Pringsewu Regency, the ability to adopt environmentally friendly rice cultivation innovations are included in the low category because they are used to managing rice cultivation fields by utilizing chemical fertilizers and pesticides. The ability of farmers to adopt environmental innovations that are environmentally friendly is influenced by the level of cosmopolitanism, innovation skill, the support of extension services, and the ease of accessing information technology.