Analysing the Purchasing Decision-Making for a Recycled Materials Used Garment by Dematel Method

Abstract

Factors such as the change in technology, the unconscious use of resources, and the adoption of trends that trigger consumption have made the apparel industry one of the most resources consuming sectors. However, with the increasing awareness in the sector and consumers, concepts such as slow fashion, sustainable production, and recycled products have come to the forefront and the demand for these products has increased day by day. In this study, the factors affecting the purchase of textile products made from recycled materials were examined. For this purpose, 11 experts, working in the textile industry or academia with at least 1-4 years of experience were asked to comparatively evaluate the criteria that affect making the purchasing decision for a recycled materials used garment and the obtained data were analyzed with the DEMATEL method. In conclusion, it was determined that the highest impact in terms of prominence level was the Environmental Impact (C5), and the lowest impact was the Brand's Social Responsibility Projects (C3)