THE ROLE OF DIGITALISATION IN LENDING PROCEDURE: DIGITAL LENDING VS TRADITIONAL LENDING

Abstract

This research paper exhibits how Banks have discovered new ways to provide flexible lending procedures as a result of the digitalization revolution. Today, the digital medium has emerged as the most promising means of improving the system in any field. Banks are also improving their methods of attracting customers by offering a greater variety of options. As a result, this paper focuses on how consumers were drawn to digital lending over traditional lending during the revolution of digitalization in lending procedure. This paper will also identify the factor that is most concerning for today's people and is influencing their preference for digital lending over traditional lending. This paper also focuses on customer satisfaction toward Digital Lending.