Journal Article

Kansei Concepts for eCommerce Website Design in a Bicultural Environment

  • GARCIA MENDOZA J
  • MARASINGHE A
International Journal of Affective Engineering (2015) 14(4) 317-325
DOI: 10.5057/ijae.ijae-d-13-42
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Abstract

… Therefore, this researched took the aim to identify the most influential emotional and aesthetic Kansei factors for Japanese and Mexican young adults when evaluating sports-wear e-store interfaces and their color preferences, while correlating Kansei factors to individual colors …

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GARCIA MENDOZA, J. M., & MARASINGHE, A. (2015). Kansei Concepts for eCommerce Website Design in a Bicultural Environment. International Journal of Affective Engineering, 14(4), 317–325. https://doi.org/10.5057/ijae.ijae-d-13-42

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