Comparative study of the centrality and use of twitter of regional televisions in the electoral debates of M-26

Abstract

Introduction: The electoral debates on television are consistent with previously agreed conditions, within the legal canons established by the LOREG. However, in the current communicative environment, there exists a parallel debate on the second screen which is not subjected to any control. This paper analyzes the conversation generated on Twitter during eight debates, broadcasted by the regional television corporations during the campaign of May 26, 2019. Methodology: Using the hashtag provided for each TV entity, an analysis of the main nodes interaction and the activity of the official Twitter profiles of televisions during the meetings has been performed. Results and conclusions: The results indicate that only in some cases televisions manage to be relevant in the parallel debate on Twitter and that they hardly use the potential of the social network to generate conversation. On the other hand, equity from TV corporations is subjected to their own deontology, when they mention to different political parties on Twitter.