Journal ArticleOPEN ACCESS

Setting the P-Start for digital entrepreneurship: an idea-to-company process model integrated with innovation management tools

  • Souza M
  • Bagno R
  • Melo L
Product Management & Development (2022) 19(2) e20220001
DOI: 10.4322/pmd.2021.013
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Abstract

… If we narrow the focus on tools adapted to the Digital Entrepreneurship context, this … The Lean Startup is based on four principles: Validated learning; Build-measure-learn (BML) cycle; …

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APA

Souza, M. L. P. de, Bagno, R. B., & Melo, L. D. R. de. (2022). Setting the P-Start for digital entrepreneurship: an idea-to-company process model integrated with innovation management tools. Product Management & Development, 19(2), e20220001. https://doi.org/10.4322/pmd.2021.013

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