Exploring Digital Marketing for Brands in the Internet Era

Abstract

With the rapid development of the Internet, "digital" has fully penetrated into daily life and business operations. And with the development of new technologies, brand marketing has also continued to change its approach. With new marketing methods such as "live commerce", "KOL" and "community marketing" appearing one after another, digital marketing has become an important engine of growth for enterprises. This article summarizes the underlying logic and methodology by combing through the history of digital marketing development to provide a reference for brands to better cope with future adjustments.