FACTORS AFFECTING COMPETITIVENESS OF VIETNAM BANK FOR AGRICULTURE AND RURAL DEVELOPMENT IN BA RIA - VUNG TAU PROVINCE

Abstract

Enterprises’competitiveness determines the performance of businesses in general and banks in particular. Therefore, among internal and external factors impacting on businesses, internal factors play decisive roles. As the survey responded by 200 bank staffs of Vietnam Bank for Agriculture and Rural Development in Ba Ria- Vung Tau province (Agribank Ba Ria- Vung Tau) on October 2018 then analyzed via SPSS 20, there’re 05 internal factors affecting its competitiveness: marketing capability, technologcial capability, brand, service quality and professional compentence. Accordingly, 5 implications are suggested based on the research results in order to increase the competitiveness of Agribank Ba Ria-Vung Tau.