Abstract
Novo Nordisk, the Danish multinational pharmaceutical company, has taken an innovative approach to addressing diabetes around the world in a programme known as ‘Cities Changing Diabetes’. This involves partnering with patients, policymakers, health-care professionals and non-government organizations to find policies based on life-style changes that help people living in urban environments to avoid, manage, and treat the onset of type 2 diabetes. Community engagement with health, health-promoting policies, and health-system strengthening were the types of initiatives that were trialled, and impact measurements were undertaken to evaluate the performance of the programme.
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CITATION STYLE
Jackson, B., & El Ouarzazi, Y. (2021). Novo nordisk: An ecosystem approach to preventing diabetes. In Putting Purpose Into Practice: The Economics of Mutuality (pp. 363–370). Oxford University Press. https://doi.org/10.1093/oso/9780198870708.003.0033
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