Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products

Abstract

This study investigates the relationship among green perceived value, green trust, satisfaction, and repurchase intention of green products. A research model was developed to investigate the factors affecting the repurchase intention of green products. The research results demonstrated that green trust and satisfaction mediate the relationship between green perceived value and repurchase intention. The research results also indicated that the drivers of green product repurchase intention are represented by perceived value, green trust, and satisfaction. Companies should emphasize resources to improve these aspects in order to enhance green product repurchase intention among consumers. Keywords: Green Products, Repurchase Intention To cite this document: Aris Y. C. Lam, Mei Mei Lau, and Ronnie Cheung, "Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products", Contemporary Management Research, Vol.12, No.1, pp. 47-60, 2016. Permanent link to this document: http://dx.doi.org/10.7903/cmr.13842