Utilization of management in disseminating da’wah using social media

Abstract

The current study was conducted to investigate how the da'wah management in disseminating da'wah on social media. This study performed using a qualitative descriptive method. The data were collected by observing the situation in the field and analyzed based on facts, then they were converted into theories or in the form of words or sentences. The implementation of da'wah management is very much needed by preachers in disseminating da'wah on social media. By implementing management functions namely planning, organizing, actuating and controlling to package da'wah material in an attractive and more effective and efficient manner.