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The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: the Case of Jordanian Insurance Companies

  • Al-Debi H
  • Al-waely D
International Journal of Marketing Studies (2015) 7(5)
DOI: 10.5539/ijms.v7n5p132
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Abstract

This study aims at diagnosing services marketing mix dimensions and their effects on attracting customers and retaining them. The questionnaire was distributed to 150 customers from 15 different companies; 107 questionnaires were returned and 100 of them were …

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APA

Al-Debi, H., & Al-waely, D. F. J. (2015). The Effect of Services Marketing Mix Dimensions on Attracting Customers and Retaining Them: the Case of Jordanian Insurance Companies. International Journal of Marketing Studies, 7(5). https://doi.org/10.5539/ijms.v7n5p132

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