Fragrance Skin Care: Research on Consumer Fragrance Preference and Emotional Value

Abstract

In order to explore consumer preference and the relationship of emotional value of high-end skin care fragrance, five high-end creams with different fragrances were selected and heavy users of skin care products with fragrance were recruited. The consumer tests were conducted using various consumer research methods, such as a 9-point Likert scale, cluster analysis, Modified Flash Profile (mFP), Check-All-That-Apply (CATA), etc., to analyse and explore the tested product from multiple dimensions of product preference, population segmentation, fragrance attributes, fragrance impression/scent-related emotions. The results showed that by screening the target consumers and conducting a combination of consumer research methods, we can gain a systematic understanding of the fragrance characteristics of high-end skin care products to support formulation development. In addition, the relationship between fragrance impressions and emotional skincare was better represented than in conventional consumer preference tests.