Imagens sedutoras da modernidade urbana: Reflexões sobre a construção de um novo padrão de visualidade urbana nas revistas ilustradas na década de 1950

Abstract

This paper presents partial results of an ongoing research on the creation of a new urban perception in the 1950s illustrated magazines in Brazil. It aims to cast doubt on the way these means of communication managed and worked in the image of a country at a fast pace of change and urban development process through photographs. Firstly, a wide range of matters concerning the way these magazines were edited alongside the layout of the photos in the articles are discussed. After that, a case study about the Revista do Globo in the 50s is presented.