Journal ArticleOPEN ACCESS

The Role of Individual Design Elements on the Effectiveness of Visual Advertisements

  • Kuzinas A
JOURNAL OF PSYCHOLOGY & BEHAVIORAL SCIENCE (2019) 7(2)
DOI: 10.15640/jpbs.v7n2a12
N/ACitations
Citations of this article
15Readers
Mendeley users who have this article in their library.

Abstract

It is well established fact that individual design elements such as color, size or shape can have a significant effect on viewer‟ s attention, memory, emotions and behavior. All these …

Cite

CITATION STYLE

APA

Kuzinas, A. (2019). The Role of Individual Design Elements on the Effectiveness of Visual Advertisements. JOURNAL OF PSYCHOLOGY & BEHAVIORAL SCIENCE, 7(2). https://doi.org/10.15640/jpbs.v7n2a12

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free