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Corporate rebranding and performance of financial institutions in Ghana

  • Yeboah P
  • Addaney M
Journal of Asian Business Strategy (2016) 6(7) 150-166
DOI: 10.18488/journal.1006/2016.6.7/1006.7.150.166
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Abstract

… Michael Addaney Senior Research and Administrative Assistant; University of Energy and Natural … The rebranding and recent transformation of the institution is succinctly emphasised by … the bank‟s facilities, infrastructure, internal processes, business model, products, channels …

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APA

Yeboah, P. O., & Addaney, M. (2016). Corporate rebranding and performance of financial institutions in Ghana. Journal of Asian Business Strategy, 6(7), 150–166. https://doi.org/10.18488/journal.1006/2016.6.7/1006.7.150.166

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