Potential Students Preferences Towards University Website Interface Design:The Methodology

Abstract

Website., in general, is currently an influential tool for disseminating information to the public. The website is used to convey something that will educate the audience on a particular topic. Moreover, with the university website, every university must have a desire to be known by the wider community. The more the university is known, the more it will attract prospective students to join the university. The objective of this study is to analyse what is highly important information needed by prospective students who want to further study at university and how this information is designed on the website. Potential students were having problems to search for the information that they want when they browse through the university website. A comprehensive literature review related to what are the types of information are done. Moreover, analysis for several university websites was conducted. Based on the analysis, the types of information needed by prospective students are tuition fees, scholarship, ratings/reputation, interaction, and appearance. The study will show the result of the potential students' preferences towards university website design based on the important information that they need to opt for the university.