The Effects of Observer Expectations on Judgments of Anti-Asian Hate Tweets and Online Activism Response

Abstract

The rise of racial hate speech on social media has raised critical questions for scholars to explore. It is necessary to understand how outside observers passively evaluate (a) online racial hate speech posts on social media and (b) whether those evaluations are related to observers’ subsequent behavior. This study explored how observers evaluate acts of majority-on-minority and minority-on-minority anti-Asian hate tweets on Twitter. In an experiment (n = 196) informed by expectancy violations theory, we tested how White observers evaluated anti-Asian tweets ostensibly posted by either a White or Black source. Analysis revealed a moderated-mediation pathway in which observers’ political partisanship (Democrat/Republican) affected how they judged the ethnic prototypicality of White and Black sources of racial hate speech; these source prototypicality judgments were in turn associated with observers’ judgments of tweet offensiveness and self-reported intentions to engage in online activism (i.e., signing an online petition). These results contribute to our understanding of outside observers’ differential expectancies regarding online hate speech, and how those expectancies can affect perceptions of and reactions to acts of racism.