The Consumer Buying Behavior and Its Relationship to Financial Management of a Purchasing Company

Abstract

Consumer behavior is crucial for understanding and managing the financial aspects of a company. It involves how consumers make decisions and use products and services. Understanding consumer behavior helps companies understand customer reactions to product features, prices, and marketing strategies. This study assessed consumer buying behavior and its relationship to financial management, revealing that online shopping has a positive effect on a company's financial management. However, consumers still prefer in-store purchases due to a lack of assurance and resources. Therefore, understanding consumer behavior is essential for effective financial management.