How Does Costco Win Customer Satisfaction: A Case Study of the South of Taiwan

  • Shih S
  • Yu S
  • Yen F
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Abstract

… the experiential marketing strategies and the customers' … can do comparison and make a purchasing decision later [1]. … customer experience, but also to pay attention to customers’ …

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Shih, S. P., Yu, S., & Yen, F. J. (2015). How Does Costco Win Customer Satisfaction: A Case Study of the South of Taiwan. Journal of Economics, Business and Management, 3(3), 360–363. https://doi.org/10.7763/joebm.2015.v3.210

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