Customer Perception Towards Green Banking

Abstract

Green banking refers to the banking business conducted in such areas and in such a manner that helps the overall reduction of external carbon emission and internal carbon footprint. To aid the reduction of external carbon emission and reduce global warming,, banks should finance green technology and pollution reducing projects. Change is the need of this hour although, banking is never considered a polluting industry, the present scale of banking operations have considerably increased the carbon footprint of banks due to their massive use of energy (e.g., lighting, air conditioning, electronic/electrical equipments, IT, etc), high paper wastage, lack of green buildings, etc. The study is conducted to evaluate the awareness of green banking, and level of green banking concept spread among the customers. The analysis made shows that ICICI bank and SBI bank are the two banks which provide major green banking services to its customers. Educational qualification has greater impact on usage of green banking facilities.