A Review of Gender-Inclusive Green Microfinance Business Models in Tunisia: A Business Model Canvas Perspective

Abstract

This paper presents a systematic review of Tunisian stakeholders’ perceptions of integrating gender into green microfinance business models, analyzed through the lens of the Business Model Canvas (BMC). This systematic review of 32 studies indicates a dual perception of women as both vulnerable victims and active agents in the ecological transition. The BMC-based analysis reveals major weaknesses in the value proposition, distribution channels, and cost structures of gendered green microfinance offerings. Furthermore, we highlight the underexplored role of regulatory frameworks as levers for business model innovation. This study offers an original analytical framework that links gender, environmental sustainability, and microfinance business models, providing actionable insights for policymakers and microfinance institutions seeking to foster inclusive and sustainable financial ecosystems in Tunisia and similar contexts.