Journal ArticleOPEN ACCESS

Two for the price of one

Marketing Management (2007) 16(6) 34-38
DOI: 10.1145/258916.258935
1Citations
Citations of this article
42Readers
Mendeley users who have this article in their library.

Abstract

Marketers can simultaneously attract young adults to build brand image and their age-50-and-older parents to pay the bill.

Cite

CITATION STYLE

APA

Gelb, B. D. (2007). Two for the price of one. Marketing Management, 16(6), 34–38. https://doi.org/10.1145/258916.258935

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free