Gucci Digital Fashion Marketing Activity and Branding Analysis

Abstract

As a result of the pandemic, the luxury business has shifted its attention to Internet marketing strategies, which is a substantial departure from the old marketing paradigm. Gucci's digital marketing platform and approach is one of the finest in the business, and the brand is overturning the present luxury industry by actively researching new business opportunities and launching unique digital products. This study examines the advantages and disadvantages of Gucci's current digital marketing strategies and goods in the locations where it operates. It demonstrates that Gucci's digital marketing effort is a proactive response to the epidemic. Simultaneously, the study provides solutions to future challenges that the brand may face.