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Consumer behaviour trends caused and accelerated by COVID-19 triggering shopping centres' marketing offer adaptation – an integrative approach

  • Knecht-Tarczewska M
Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu (2022) 66(2) 73-89
DOI: 10.15611/pn.2022.2.06
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Abstract

… trends caused and accelerated by the COVID-19 pandemic and shopping centres’ marketing … In these results, six trends in consumer behaviour were distinguished, and changes in the …

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APA

Knecht-Tarczewska, M. (2022). Consumer behaviour trends caused and accelerated by COVID-19 triggering shopping centres’ marketing offer adaptation – an integrative approach. Prace Naukowe Uniwersytetu Ekonomicznego We Wrocławiu, 66(2), 73–89. https://doi.org/10.15611/pn.2022.2.06

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