Television as a Dominant Source of Infotainment among Youths in Bangalore City

Abstract

The present study is to examine the television is a dominant source of infotainment for youths in Bangalore city. Television has direct and straight relation withyouth's lives. At early stage of their life they become familiar to several programs of television. The early exposures to the television the youths are mainly depend on television as an important media for their information and entertainment. Television plays a significant role in the lives of youths, in the development moral formation and attitudinal change in the daily lives. Youths are more intelligent in understanding a choosing their content from television programs. The most significant social trends during 21st century involved the rise of television as the dominant leisure time activity for most people in nations where television was widely available. The prime aim of this study is to find out the how television is an important source for their infotainmentTelevision is not only eroded values; it has also managed to group out old-fashioned conversation and more amusements like reading. Family members have now retreated into a cocoon to watch different programmes. Television today, plays a major role in shaping the society. It has a vast impact on Indian society and this effect is both positive and negative. The advent of television has changed and reformed Indian society to a great extent. In this present study the survey is conducted to know how television is an important source of information and entertainment for youths.