CRISIS MANAGEMENT IN TOURISM: VISIT INTENTION, DESTINATION IMAGE AND SOCIAL MEDIA IN TIMES OF COVID-19, THE GREEK CASE

Abstract

The research objective is to analyze the factors influencing visit intention and destination image in Covid-19 crisis recovery. Mixed research methods were used on a random sample of 461 citizens/tourists within Greek territory and the findings were examined using correlation and regression analysis. The findings suggest that location affects the intention of the visitors with regard to choosing a place; that natural sights have the most profound influence on tourists' intention to visit a place and that the image of the destination on the social media changes significantly, based on physical factors and travel intention.