The Role of Digital Marketing to Increase the Income of MSME Customers of BMT Attunisa Palur Karanganyar Branch

Abstract

This research aims to determine the influence of Sharia financing, digital technology, and the number of workers on MSME income for BMT Attunisa Palur branch customers. This research uses quantitative methods with saturated sampling. The population and sample in this study were 50 customers of the BMT Attunisa Pallur branch. Primary data for this study was gathered by administering questionnaires and conducting interviews with customers of the BMT Attunisa Palur branch. Process this research data using SPSS 22. The results of this research are: 1) Sharia financing has a significant positive effect on Sharia Financing on BMT Atunisa customers' MSME income; 2) Digital technology does not exhibit a significant positive influence on Digital on the MSME Income of BMT Attunisa customers; 3) The number of workers has a significant positive effect on the income of MSME customers of BMT Attunisa. Meanwhile, according to the F test, these three variables simultaneously affect the calculated MSME income for BMT Attunisa Palur branch customers.