Journal ArticleOPEN ACCESS

SALES PERFORMANCE, SALES AND CUSTOMER ORIENTATION: A SYSTEMATIC LITERATURE REVIEW

  • Yotapditya I
Russian Journal of Agricultural and Socio-Economic Sciences (2023) 140(8) 176-185
DOI: 10.18551/rjoas.2023-09.19
N/ACitations
Citations of this article
31Readers
Mendeley users who have this article in their library.

Abstract

… link" between the sales orientation-customer orientation (SOCO) research paradigm. It … and how it can mitigate the negative effects of both a sales orientation and a customer orientation …

Cite

CITATION STYLE

APA

Yotapditya, I. (2023). SALES PERFORMANCE, SALES AND CUSTOMER ORIENTATION: A SYSTEMATIC LITERATURE REVIEW. Russian Journal of Agricultural and Socio-Economic Sciences, 140(8), 176–185. https://doi.org/10.18551/rjoas.2023-09.19

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free