Strategic Thinking and Organization Performance: Study of Nigeria Firms

Abstract

This study examines strategic thinking as it affects firm performance in the Nigeria context. Several studies on strategic thinking and firm performance have either revealed a positive relationship or negative relationship with firm performance of which most of these studies are carried out in developed countries. This paper therefore investigates this topic using the Nigerian business environment which has its own unique quality which differs from what is obtained from other parts of the world and as such there is need for managers of firms in Nigeria to think strategically in order to have large market share and produce goods, render services that is consumer oriented in order to gain competitive advantage in the market. Data was gathered and analysis carried out using Pearson moment correlation coefficient. It was revealed that a positive relationship exist between strategic thinking and firm performance.