Leading Sustainable CSR Efforts: A Case of Sneha Opportunity School by NLCIL

Abstract

CSR is not a new practice and has been existing since ages; yet the role of a leader in driving responsible and sustainable CSR efforts is crucial. CSR is not just one-time activity and holds a high responsibility in ensuring the self-sustenance of the effort. There are very few organisations which guides its CSR efforts being sustainable. NLC India limited is one such organisation which believes in sustainable CSR efforts. The article explains the role of responsible leadership in being the drive behind enabling need based sustainable CSR efforts. The article shares the case of Sneha Opportunity School (SOS) at Neyveli, which is successful in its effort with the visionary leaders exhibiting responsible leadership over the years. Qualitative data has been collected using individual interviews of various stakeholders of the CSR initiative of SOS. The qualitative data shares perspectives on responsible leadership and SOS operations. The article also presents a model of responsible leadership in organisations leading to sustainable CSR efforts.