Critical Factors of CSR in India: An Empirical Evaluation

Abstract

The past two decades have witnessed a remarkable change in the way businesses run and operate. Profit maximization is no longer remains the focus of businesses. The turn of events has pressurized firms to put serious efforts into a wide range of social responsibility activities and thus shift the corporate goals from socio - economic focus towards increasing shareholder value to the welfare of all stakeholders. The present study determines critical CSR factors that may influence the business and strategic decisions for the Indian corporations using survey instrument. Factor Analysis, one way ANOVA and Descriptive statistics were used for the analysis. The study reports that ‘Financial Health, Competency and Stakeholders are the basic pillars of every organization.