Determinants of Artificial Intelligence Systems and Its Impact on the Performance of Accounting Firms

Abstract

The study intends to identify and validate the various determinants of artificial intelligence (AI) systems and also aims to investigate its impact on the performance of accounting firms. A sample of 176 accountants working in accounting firms of Delhi-NCR was taken to test the literature-driven conceptual models. The data for the study were collected using a self-administered questionnaire based on 5-point Likert’s scale using convenience sampling. Hypotheses were tested using factor analysis and structural equation modeling. Cronbach alpha and KMO and Bartlett test were also being applied to measure internal consistency and to test sample adequacy. The present study discloses that artificial intelligence (AI) will help accountants to work better and smarter and would also contribute to provide better quality accounting work by eliminating errors and frauds. The present study is among few studies, which have empirically investigated the impact of AI on the performance of accounting firms.