Customer perception toward electronic commerce systems in Vietnam

Abstract

Customer perceptions is considered to be one of the key factors determining the success of an enterprise e-commerce system. This study analyzed and pointed out the factors affecting customer perceptions for e-commerce systems in Vietnam through a combination of studies on factors affecting customer perceptions. From that, the authors also made a number of recommendations for Vietnamese enterprises in promoting customer perceptions about e-commerce systems. At the same time, the paper also proposes further research issues.