Influencing Factor Analysis on Energy-Saving Refrigerator Purchases from the Supply and Demand Sides

Abstract

The promotion of energy-saving household appliances is important to save energy and reduce emissions to realize peak carbon dioxide emissions and carbon neutrality. The objective of this study is to evaluate the influencing factors of energy-saving refrigerator purchases from the supply and demand sides. First, we analyze the promotional focus and attention to energy efficiency to reflect the characteristics of refrigerators that are popular with consumers in online purchases. Secondly, descriptive statistical analysis, linear regression equation, and the BP neural network model are used to analyze the current situation of consumers’ purchasing and use of energy-saving refrigerators, exploring consumers’ awareness of energy-efficiency labels and factors affecting the purchasing of energy-saving refrigerators. The results show that (1) the energy-efficiency level of consumers’ choices of refrigerators has improved with an increase in income and consumption. The Grade 1 refrigerators account for 55.26% from the supply side and 62.50% from the demand side; (2) energy-efficiency cognition and trust, environmental awareness, and economic motivation have positive effects on purchase intentions towards energy-saving refrigerators; (3) consumers will purchase energy-saving refrigerators that are more expensive but offer higher energy efficiency for the long-term total cost considering that the use cost of energy-saving refrigerators is lower. This study provides a reference to promote energy-saving refrigerators from the perspectives of enterprises, governments, and the public.