PURCHASE INTENTION OF HALAL FOOD AMONG THE YOUNG UNIVERSITY STUDENTS IN MALAYSIA

  • Rahman M
  • Rahaman M
  • Rakib Nayeem A
  • et al.
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Abstract

The purpose of this study is to examine young Malaysian university students' purchase intention towards halal food. The study also extends to measure the level of awareness, understanding of the purchase intention, the solidity of religious belief and commitment …

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APA

Rahman, Md. H., Rahaman, M., Rakib Nayeem, A., Uddin, Md. B., & Abdul Zalil, M. (2021). PURCHASE INTENTION OF HALAL FOOD AMONG THE YOUNG UNIVERSITY STUDENTS IN MALAYSIA. Globus An International Journal of Management and IT, 12(1), 6–13. https://doi.org/10.46360/globus.mgt.120202002

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