Product price-quality inference among child consumers

Abstract

Academic literature reveals a relationship between the price of a product and its perceived quality. Studies that analyze this phenomenon in children are limited in number. This quasi-experimental post-test between groups study analyzes the effect of price on the satisfaction forecast in children when they must predict the performance of a product in absence and presence of its price. The results show that the subjects predict that the quality of the higher-priced products is superior to the less expensive alternatives.