Product price-quality inference among child consumers

ISSN: 07981015
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Academic literature reveals a relationship between the price of a product and its perceived quality. Studies that analyze this phenomenon in children are limited in number. This quasi-experimental post-test between groups study analyzes the effect of price on the satisfaction forecast in children when they must predict the performance of a product in absence and presence of its price. The results show that the subjects predict that the quality of the higher-priced products is superior to the less expensive alternatives.




Vargas-Bianchi, L. (2019). Product price-quality inference among child consumers. Espacios, 40(38).

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