Penanda Dan Fungsi Kesantunan Berbahasa Dalam Berwirausaha Di Media Sosial

Abstract

This research background by Entrepreneurship learning which is done virtually or online. It is hoped that the learning outcomes of these courses will enable students to create a virtual business by utilizing social media. Cooperation and communication are competencies that are expected in virtual entrepreneurship. In order to establish good cooperation requires good communication skills as well. Therefore, this study aims to describe: 1) markers of politeness in the language of PGSD students on social media in entrepreneurship; 2) the function of language politeness based on the entrepreneurial context of PGSD students on social media. This study uses descriptive qualitative research methods. The source of this research data is the track record of learning outcomes for the odd semester Entrepreneurship course for the 2020/2021 academic year in the form of PGSD student utterances found on Whatsapp, Instagram. Data collection techniques using interview techniques and note-taking techniques. The data analysis technique used descriptive qualitative analysis. Based on the results of the analysis, it was found: 1) there are four markers of language politeness in the context of entrepreneurship in PGSD students' social media, namely choosing words according to the situation and conditions, responding humbly to comments from speech partners, positive responses to speech partners, receiving input from speech partners. speech partner; 2) there are three functions of language politeness in PGSD student conversations in entrepreneurship, namely stating information, asking, and agreeing.