Who really cares? Introducing an ‘Ethics of Care’ to debates on transformative value co-creation

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Abstract

This paper introduces an “ethics of care” lens to the literature on Transformative Services Research (TSR) to understand how service users and providers co-create transformational value and well-being. In considering six food poverty organizations—categorized as market-oriented, faith-oriented, or neighborhood-oriented—the authors argue that the intention behind enacting an ethics of care drives different possibilities for transformative value. The analysis is organized in line with Tronto's (1993; 2001) phases of caring, and makes connections between values that drive the organization's work, emerging subjectivities, practices that unfold as a result, and ultimately the value that is co-created. The findings show that caring relations must be considered “in situ,” as an organization's values and practices are what determine the potential for transformative value.

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Parsons, E., Kearney, T., Surman, E., Cappellini, B., Moffat, S., Harman, V., & Scheurenbrand, K. (2021). Who really cares? Introducing an ‘Ethics of Care’ to debates on transformative value co-creation. Journal of Business Research, 122, 794–804. https://doi.org/10.1016/j.jbusres.2020.06.058

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