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Wechat Online Purchase Intention

  • Dieudonne K
  • Yao Z
  • Liu H
Proceedings of the 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016) (2017) 130
DOI: 10.2991/mcei-16.2016.34
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Abstract

… used in cell phone the mobility bring a big change compare to traditional online shopping … Therefore, the entire research context is focus online purchasing intention through only Wechat … respect to the variances of the research model, the intention online purchase cannot be …

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Dieudonne, K., Yao, Z., & Liu, H. (2017). Wechat Online Purchase Intention. In Proceedings of the 2016 6th International Conference on Mechatronics, Computer and Education Informationization (MCEI 2016) (Vol. 130). Atlantis Press. https://doi.org/10.2991/mcei-16.2016.34

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