Study on Push/ Pull Strategy Decision Taken by Organizations for Their Products and Services

Abstract

This paper attempts to find out whether organizations should follow a push strategy or pull strategy and how their supply chain works. Depending upon the organization, it can be a mix of both the strategies. This study works on factors which provides best decision fit for organizations and their business. It also discusses the advantages and disadvantages both the strategies and how the life cycle of the product helps in determining which strategy to be used. The case of dealing with perishable goods has been considered. This study also proposes about the inventory levels for each strategy.