Journal ArticleOPEN ACCESS

Comparative Analysis of the Business Models of the Two Leading Short Video Apps in China, Douyin and Kuaishou:

  • Inoue T
  • Cheng Y
  • Sakai T
  • et al.
Japan Marketing Journal (2022) 41(4) 29-41
DOI: 10.7222/marketing.2022.019
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Inoue, T., Cheng, Y.-F., Sakai, T., & Yang, J.-Y. (2022). Comparative Analysis of the Business Models of the Two Leading Short Video Apps in China, Douyin and Kuaishou: Japan Marketing Journal, 41(4), 29–41. https://doi.org/10.7222/marketing.2022.019

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