Influence of E-Business Strategies on the Productivity of human Capital within Telecommunication Sector in Jordanian Telecommunication Sector

Abstract

The current study aimed at shedding the light on the role of employing e-business (e-marketing, m-marketing, e-commerce, and m-commerce) in supporting and increasing productivity of human capital within Jordanian telecommunication organizations. Researcher depended on quantitative approach to achieve aim of study, for that sake, a questionnaire was utilized and distributed on (121) employees within telecommunication organizations in Jordan. Depending on SPSS, results of study indicated that the main hypothesis was accepted and "e-business strategies have statistically significant influence of human capital productivity" scoring an R value = 0.773 and 59.7% as a variation. In addition to that, all sub-variables were also influential, and it appeared that m-marketing was the most influential with an r= 0.707 and variation of 50%. From that result, current study recommended monitoring prohibited products in E-business as an approach to control this business field and avoid negative ramifications, in addition to that, study recommended focusing more on safety and credibility issues in e-business strategies given that some customers still find it difficult to trust e-business sources due to the lack of security, reliability and integrity issues. Further recommendations were presented later in the study. However, it is suggested to conduct a study that aims to shed the light on the impact of e-business on the dimensions of organizational performance (market share, profitability, customer service).