The power of graphic design to spark emotions

Abstract

This research analyses the theories of emotional design applied to product and industrial design, in order to discover the different methods in which designers could use emotions in their work and understand how they could be adapted and implemented in graphic design. The research conclusions have been published in the book "Design, Create, Thrill," co-edited by the school Elisava and Hoaki - Promopress publishing house. These conclusions are briefly introduced in this essay, focusing on the conceptualization and relevance of emotional graphic design in present times.