INFLUENCE OF MARKETING STRATEGY ON REPURCHASE INTENTION (STUDY AT MARASOE)

Abstract

Marasoe is an online fashion business that sells women's products. The increasing number of fashion businesses in this era makes Marasoe have to do experiential marketing to make a memorable experience for the consumer. A memorable experience will lead to a positive response, such as a repurchase intention. This research aims to investigate the influence experiential marketing on repurchase intention at Marasoe. This study uses quantitative research methods and data gained using primary sources from questionnaire and secondar. Total  sample involves 83 respondents who were selected by the purposive sampling technique. The results of this study show that experiential marketing have a significant influence on repurchase intention, either partially or simultaneously.