Analysis on the construction of online marketing platform for performing arts ticketing under the background of big data

Abstract

With the development of Internet technology and mobile information technology, the era of big data is coming. Technological innovation drives the transformation of marketing mode. In the era of big data, more efficient marketing mode has changed consumers' habits of obtaining information and consumption. At present, China is vigorously promoting the construction of e-ticketing network system. The introduction of big data integrated marketing concept has a positive reference value for the transformation and upgrading of traditional e-ticketing network platform and the cultivation of performance industry market.